How to create an impact in the China market

Cece Chu
Since: Mar 2011
Posts: 1

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Posted in Member's Message Board at 10:05PM, 27 Mar 2011 ∞ Permalink

Hi,
I'm currently in my fourth year at Massey University, studying for a Bachelors in Design ( Honours) majoring in Visual Communication and Advertising. For my final year project, I am looking at how to improve the competitiveness of New Zealand food and beverages in the international market through branding, marketing and advertising- specifically NZ wines in China.
I'm currently in the research phase of the project and have a few questions:
1. How are New Zealand wines currently positioning themselves in the China Market?
2. Who is the main target audience?
3. What sort of marketing, advertising or branding activities have been done so far to promote New Zealand wines to China?
4. And would you consider the approach to be successful so far?
Any answers would be much appreciated!
Cece Chu

Sarah Thornton
Since: Nov 2010
Posts: 59
Moderator

Posted at 11:41AM, 28 Mar 2011 ∞ Permalink

Hi Cece,
Thanks for your post. Please send us your contact details to info@nzwine.com and our Asia Market Manager will respond.
Kind regards,
New Zealand Winegrowers

Rosie Butler
Since: Dec 2010
Posts: 1

Posted at 09:40PM, 30 Mar 2011 ∞ Permalink

Cece
We are not currently in the China market, but would be very interested in your findings. There was a seminar recently in Hawkes Bay to discuss this. Contact Xan Harding HB Winegrowers.
Rodger Tynan
Lime Rock Wines

George Evans
Since: Jun 2011
Posts: 1

Posted at 02:38PM, 22 Jun 2011 ∞ Permalink

Hello Cece,

If you are still interested, I may be able to help you and I am also be interested in your findings. Send me an email to gevans@newzealand-pure.com.

Thanks
George Evans

Brendan Natta
Since: Jan 2012
Posts: 1

Posted at 10:29PM, 30 Jan 2012 ∞ Permalink

Hello,

I'm currently interested in distributing NZ wine into China. I have a business partner based in china and a target area to introduce NZ wines.

I'm currently looking for NZ wineries who are interested in getting there product into china.

Regards,
Brendan Natta

Nicholas Miller
Since: Feb 2012
Posts: 2

Posted at 08:55PM, 17 Feb 2012 ∞ Permalink

Hi Cece,

I have only just come across your note but if you're still pursuing your project, I may be able to help.

I also wrote a similar paper for my end of year project back in 2008 and have recently set up a specialist wine consultancy to help foreign wineries succeed in the Chinese market.

If you want some pointers in the areas you mention, please do not hesitate to send me an email at nick@chinawinesolutions.com.

Cheers and good luck!
Nick

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How to create an impact in the China market