As exports to Asia continue to grow, 2016-17 will be another exciting year of events planned across our Asia markets. The May Roadshows in China will see revamped events attract a broad audience in key cities Shanghai, Beijing, Guangzhou and, for the first time, Chengdu.

We will continue to host our successful New Zealand Wine Fairs in Hong Kong and Tokyo, while ProWine China re-joins the programme as a major trade expo. Following last year’s successful events in Korea and Taiwan, we will return to these markets to capitalise on New Zealand’s free trade agreements.

Following the successful implementation of cultural and Kiwi elements at our recent Asia events, we will continue to focus on creating memorable experiences for our target audience (trade, media and consumers) in Asia in 2016-17.

Events

Pure Discovery China - May Roadshow - Chengdu

China, Monday 15 May 2017

Following our successful annual New Zealand Wine Fairs in Shanghai, Beijing and Guangzhou, we are planning to develop these further to meet the needs of the local market.… More

Pure Discovery China - May Roadshow - Beijing

China, Wednesday 17 May 2017

Following our successful annual New Zealand Wine Fairs in Shanghai, Beijing and Guangzhou, we are planning to develop these further to meet the needs of the local market.… More

Pure Discovery China - May Roadshow - Shanghai

China, Friday 19 May 2017

Following our successful annual New Zealand Wine Fairs in Shanghai, Beijing and Guangzhou, we are planning to develop these further to meet the needs of the local market.… More

Pure Discovery China - May Roadshow - Guangzhou

China, Tuesday 23 May 2017

Following our successful annual New Zealand Wine Fairs in Shanghai, Beijing and Guangzhou, we are planning to develop these further to meet the needs of the local market.… More

New Zealand Wine Fair - Hong Kong

China, Thursday 25 May 2017

Hong Kong is a vibrant F&B hub where New Zealand wines are well-established in both on- and off-trade.… More

Recent Events