Pure Discovery China - May Roadshow - Guangzhou


Following our successful annual New Zealand Wine Fairs in Shanghai, Beijing and Guangzhou, we are planning to develop these further to meet the needs of the local market. As the China market matures, we see a growing opportunity to attract a greater audience and broaden the New Zealand Wine Fairs into a more inclusive event that features New Zealand wine, food, and tourism. These events will take place in four cities across China: Shanghai, Beijing, Guangzhou and Chengdu.

The format will be a development from the existing wine fairs, including guided wine tastings, masterclasses, food exhibitors and cooking demonstrations for guests to enjoy. Alongside these events, Tourism New Zealand will include destination information and develop activities about visiting New Zealand, such as tourist experiences, regional themes, promoting wine and food routes. By shifting the event to give a broader lifestyle experience, we expect the wider appeal will give more long-term awareness for New Zealand wine in China. 

For more information on attending this event please contact sarah.szostak@nzwine.com

Event details

Region: Asia
Audience: Trade
Date: Tuesday 23 May 2017
Town/City: Guangzhou, China

Event location