Three years ago, the New Zealand wine sector was reeling from the combined effects of the 2008 supply shock and the global financial crisis. Today,  excess inventory has been sold through and we have the confidence to take in a record harvest based on anticipated demand. That represents real progress.

The first stage is to rebalance supply and to recover profitability. The second stage is to drive growth in market returns.

To continue to succeed, New Zealand brands must always over-deliver in terms of reputation, quality and value.

Over the past decade we have made many projections about sales growth. Each year we have seen them fulfilled and surpassed.

After two decades of growth, our wine is now a serious player in the New Zealand economy and the international wine trade.