|
Over the past decade we have made many projections about sales growth.
Each year we have seen them fulfilled and even surpassed. This year is no exception; the industry
is right on track for $1 billion of exports by 2010.
Strong sales have been achieved because, as an industry, we have been faithful to the principles upon
which our success is built: dedication to quality, to a strong and unifi ed national brand, and to fulfilling
the expectations of ever more discerning retailers and consumers.
With more wine than ever to take to our markets, we must redouble our commitment to quality, unity,
customer service and innovation. This is the only way to ensure New Zealand wine sales remain on track for the future.
|
 |
