Why is sustainability important?

What is sustainability?

Sustainably Produced

The Maori word Toitū (pron. toy-TOO) refers to the life-force of the land and can be interpreted as meaning "eternally sustainable”. For us it represents the New Zealand wine industry’s commitment to… more

Sustainability as a Culture

Imagine a land so remote that no European set foot on it until the 18th Century. A land with a history of mechanical cultivation that only goes back two hundred years. A… more

Caring for the Environment

In keeping with our heritage of kaitiakitanga, the wine industry’s roots are deeply embedded in sustainability. Even as New Zealand was establishing itself as a serious wine-producing nation in the 1990s, industry… more

Our Vineyards

May 2014

  • 94.0% Certified Sustainable
  • 6.8% Certified Organic
  • 0.2% Certified Biodynamic

Sustainability in Action

All About the Cows

Posted by Murdoch James Estate

We run a herd of pretty cows. Black Angus and Belted Galloway's. Our darlin's have two jobs: 1. To look good grazing from the adjoining Restaurant (no belted Galloway hamburgers served here!) 2. To consume the stalks, stems, grape skins and marc of each vintage. They love their vintage diet, and they perform an extremely important task of keeping the winery free of fruit flies by consuming the grape by-product of the harvest and winemaking process. Yes, they are pretty - but not quite so at 6am in the morning, as they come hurtling down the hill, snorting steam and baying for their morning feed - quite a scare for…

What does “sustainable” mean for NZ wine?

For us, sustainability means delivering excellent wine to consumers in a way that enables the natural environment, the businesses and the communities involved, to thrive. We’ve identified seven “pillars” as our key… more

Towards 100% sustainability

In 2007, after wide consultation, New Zealand Winegrowers launched an ambitious Sustainability Policy. Its goal: by 2012, all New Zealand wines would be produced under independently audited environmental programmes. The Policy was… more

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Sustainable Winegrowing New Zealand

Sustainable Winegrowing New Zealand was established in 1994 as an industry initiative directed through New Zealand Winegrowers and was commercially introduced in… more

Organic Winegrowing New Zealand

Organic Winegrowers New Zealand (OWNZ) is a growers’ association dedicated to supporting and encouraging the production of high quality organic wines. Find… more