Poverty Bay Wine Estates Ltd draws it's name from one of New Zealand’s most fertile and temperate horticultural plains, described somewhat inaccurately by Captain James Cook in 1769, as “Poverty Bay”.
Cook’s faulty assessment may have been based more on the unfriendly reception from the local tribes than a detailed analysis of climate and growing conditions.
Now more than 230 years later the Poverty Bay plains produce some of New Zealand’s finest red and white wines, as well as fruit and vegetables of all descriptions, year round.
