New Zealand grapegrowers and winemakers are hugely proud of the wines they produce, and to get the most out of our wines we want consumers to enjoy them responsibly.
New Zealand Winegrowers, the New Zealand Brewers Association, and Distilled Spirits Association of New Zealand launched a joint social responsibility initiative called The Tomorrow Project in 2012.
The aim of the Project is to educate New Zealand consumers about the safe and responsible consumption of alcoholic beverages.
The key interface for this is the Cheers! website –www.cheers.org.nz – which presents easy-to-understand information designed to help New Zealanders make sensible decisions about the way they drink.