NZW Market Activity

Due to COVID-19, we have had a number of changes to our Marketing Programme for 2019-2020. View these changes below.


With the global uncertainty due to COVID-19, we are left with question marks around how international travel, the hospitality sector and the wine industry might be impacted in the coming months.  
In light of this uncertainty, New Zealand Winegrowers and the Pinot Bunch Committee have made the decision to postpone. At this stage, the planned postponement date is February 2022. This obviously has flow on effects to our wider International Visit Programme, and the satellite events that NZW hosts around Pinot Noir NZ; the Aromatics and Classic Reds Symposia, and Sommit™.  
This decision has been made with our wineries, partners and stakeholders at heart, and with great value placed on the presence of key international guests, it is vital that we are confident of quality attendance in order to produce a world class event.     
We know you are right in the middle of an extremely busy and uncertain time, so for now we are pressing pause on our plans. We will be exploring options after vintage and will be keeping the website updated with information as we have it on hand here – if you have any questions please feel free to contact

New Zealand Winegrowers Marketing Activity


  • We have made the decision to cancel the planned China Roadshow in May 2020, returning to the market in 2021. Our online activities are proving very successful and we have continued plans to expand these activities.
  • Lookvin Online Fine Wine show - New Zealand Winegrowers is going to have a New Zealand country pavilion at their Online Fine Wine show that they are holding at the end of May. The show aims to create a platform for both international producers and local suppliers to present their own products, establish contacts and get to know the China market following COVID-19 impact in China. Registration spaces are extremely limited but if you would like to participate please email


  • Our Regions Canada - Halifax, Vancouver and Toronto events have been postponed to September 2020. New dates will be announced soon.


  • ProWein in Dusseldorf has been postponed until 21st– 23rd March 2021.
  • All 2020 winery registrations will be transferred to the ProWein 2021 registration page in the first instance. The events team will advise members if any additional spaces come available.


  • Burghound Consolidated Shipment – Submissions are now closed and are being processed. In anticipation of reduced flights, the arrival of the freight may be delayed. Our Market Managers are in communication with Burghound to provide constant updates.
  • The Wine Market Council, in light of current market matters, has released a webinar and report, available here.


  • The Visit Programme is currently suspended.


  • Following the postponement of Pinot Noir 2021, further uncertainties around international travel, and the current struggles within the  international on-premise community and  our own wine community, we  have made the difficult decision to postpone the New Zealand Wine Sommelier Scholarship for 2020.  This is very much a postponement at this stage, and we look forward to welcoming the next cohort of international "Sommiteers" to New Zealand as soon as it is possible from a global travel perspective, and of course as soon as the on-premise community  and our members who supply the on-premise have begun to recover from the effects of COVID-19. At this stage, we intend to open applications in early to mid 2021, for a Sommit™ experience in 2022.


  • The London Wine Fair has been announced as postponed with a currently inconclusive postponement date
  • Spirited Singapore shared this recent update with news on the future of their events
  • Wines of California have postponed their events to the fall.

Where else to seek business help during COVID-19

There is some support communicated out via NZTE open to all businesses that we wanted you to be aware of.

Regional Business Partner network

Any NZ business can register and a growth advisor will be in touch to see how they can help you. As part of the government support package, $5000 grants are available to support business needs.

NZTE  ‘Market Place’ 

NZ Marketplace will be open to wider NZ Inc partners – such as New Zealand Winegrowers. This is in reaction  to the many requests they are getting for sharing of capacity and resources. Resources may include workforce, materials, manufacturing capacity, storage, freight, and so on.  For example, it could help those businesses who need to source labour for pruning.

Export Business Continuity Service

NZTE has also established an Export Business Continuity Service with the support of PwC and Deloitte. This is available to any export customer of NZTE.   

Contact NZTE on 0800 555 888 or  email.

UPDATED 16/04/2020 [10:00am]

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