As the China market matures, we see a growing opportunity to attract a greater audience and broaden New Zealand Wine activities into a more
inclusive events programme featuring wine, food and tourism. The Pure Discovery events encompass all of this to bring a slice of New Zealand to Mainland China. These events will take place in three cities across China - Chengdu, Beijing and Shanghai and are scheduled prior to Vinexpo Hong Kong to allow wineries to attend both.
The format will include guided wine tastings, masterclasses, New Zealand themed dishes and wine pairings from a New Zealand Master of Wine.