Fancy your Pinot Slinging Skills?

PinotPromoAUS
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We're giving away the trade immersion of a lifetime!

This October, New Zealand Winegrowers is offering Australian independent retailers and on trade the chance to win one of two incredible trips to attend the International Sauvignon Blanc Celebration in Marlborough, the Chardonnay and Sparkling Symposium in Gisborne plus tours and tastings in Wairarapa, and Central Otago.

To be in to win, you need to run a stand out New Zealand Pinot Noir promotion during October when the east coast becomes a Pinot lover’s heaven with dozens of New Zealand winemakers descending on Australia for the Pinot Palooza festivals. 

Entry to the competition is free and to be eligible retailers and restauranteurs must stock or list at least three New Zealand Pinot Noir from at least two different regions. This is a fantastic opportunity to increase your range of New Zealand Pinot Noir and add value to your business in a category experiencing strong growth.

New Zealand Winegrowers can assist with digital imagery and limited POS including material to promote a consumer competition with flights to New Zealand offering entrants another opportunity to drive footfall. For those who have registered their interest in participating, we will be in touch with details of collateral provision and the consumer competition.

Our panel of independent judges will be looking for innovative campaigns that educate customers and guests in a fresh, new way and raise awareness of the quality and diversity of New Zealand Pinot Noir. The winners will be chosen based on the creativity and effectiveness of their campaign, as well as an uplift in sales of New Zealand Pinot Noir, irrespective of venue size or scale.

So pour a glass of Pinot Noir, put on your thinking caps and chat with your New Zealand wine suppliers to see who might be in town this October to support your entry! See below for timelines, entry guidelines and terms and conditions.

Cheers!

Key dates:

  • Prior to your activity: Confirm your participation
  • From Monday 24 September 2018: Digital assets and collateral provided to confirmed participants
  • October 2018: Promotion period.
  • Monday 5 November 2018: Entries must be received by close of business – see below for submission guidelines
  • 7-9 November 2018: Judging
  • Monday 12 November 2018: Winners will be notified and travel confirmed
  • 27 January – 8 February 2019: Travel to New Zealand

We have included a set of guidelines and questions below to assist you in submitting information the judging panel will be looking for. You may use the form below or alternatively present your entry via video, slidedeck or in document format via email to natalie.grace@nzwine.com

Wherever possible, please provide photos and any other evidence such as point of sale, menus, press clippings, newsletter / website links, social media etc. Let us know why you think your promotion was so successful and why you should take out one of the places.

Pinot Promotion - Submit your entry by 5 November 2018:

Terms and Conditions

  1. Entry to the Competition may only be made to New Zealand Winegrowers, Melbourne Office.
  2. The competition is open to independent retail trade (off-trade) and on-trade venues based in Australia.
  3. There are two (2) trips to be won. One (1) for the off-trade and one (1) for the on-trade
  4. One entry per outlet per channel will be permitted.
  5. Participating outlets must list at least three different New Zealand Pinot Noir from at least two different regions of New Zealand to be eligible to enter the Competition.
  6. By entering the competition, entrants agree for their details to be used for marketing purposes within New Zealand Winegrowers.
  7. The competition period will run for the duration of October 2018 and the entrants’ activity must run within that period.
  8. The winners will be judged by an independent panel against the following criteria: creativity of campaign, lengths taken to raise awareness of the diversity of New Zealand Pinot Noir, lengths taken to educate consumers on New Zealand Pinot Noir, and uplift in sales.
  9. Participants are expected to thoroughly document all elements of their New Zealand Pinot Noir promotion and to accurately track their New Zealand Pinot Noir sales during the promotional period as this information will be required to be provided to the judges.
  10. The prize is for one individual from each winning outlet
  11. The prize will include:
  1. Attendance at the 2019 International Sauvignon Blanc Celebration in Marlborough (Monday the 28th to Wednesday the 30th of January 2019)
  2. Attendance at the Chardonnay & Sparkling Symposium in Gisborne (Thursday the 31st of January and Friday the 1st of February 2019)
  3. A combination of wine-related activities and tastings in other selected regions
  4. International and domestic flights, accommodation, meals, transfers, event registrations and all event inclusions
  1. Winners must be free to travel to New Zealand between 27 January and 8 February 2019 and be over the age of 18.
  2. Prizes are not transferable and no cash alternative to prizes will be offered.
  3. Individuals entering must be Australian residents and over 18 years of age.
  4. The organiser of the competition (New Zealand Winegrowers) reserves the right to change or amend the competition at any time prior to judging, including by cancelling the competition, or changing the prize or prizes on offer.
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