Win a Trip to New Zealand to attend Sauvignon Blanc 2019!

27 Feb 2018
ISBC 2019 (002).jpg

This May, New Zealand Winegrowers are offering any sector of the trade (multiples, independent, on trade and online) across the United Kingdom & Ireland the chance to win one of three amazing trips to attend Sauvignon Blanc 2019, the International Sauvignon Blanc Celebration in Marlborough.

To be in to win, you need to run a stand out New Zealand Sauvignon Blanc promotion across at least two weeks this May, but it must incorporate Sauvignon Blanc Day on Friday 4th May 2018.

Entry is free, but you must list at least three New Zealand Sauvignon Blancs with at least two different styles or regions to be eligible.  This is a fantastic opportunity to increase your New Zealand range and add value to your business.

New Zealand Winegrowers can assist with digital imagery and information and limited POS.  Please contact us to discuss what collateral we can provide.

Our panel of independent judges will be looking for fresh, creative campaigns that educate consumers and raise awareness of the diversity of New Zealand Sauvignon Blanc.   The winners will be awarded based on creativity and effectiveness of your campaign, as well as an uplift in sales.  Size doesn’t matter.  Everyone can be involved!

So pour a glass of Sauvignon Blanc and put on your thinking caps - Registrations are now open – email by Friday 27th April 2018 to enter.}


Register your interest in taking part in the competition by Friday 27th April 2018.

Key dates:

Friday 27th April 2018 – Confirm your participation

May 2018 – Promotion Period.  Campaign must run for at least two weeks. Must incorporate Sauvignon Blanc Day on Friday May 4th  2018

Friday 15th June 2018 - Entries must be received

End June 2018 – Judging

July 2018 – Winners will be notified and travel confirmed

January 2019 – Travel to New Zealand and Sauvignon Blanc Celebration

Further Information and Terms and Conditions


We have included a set of guidelines and questions below to help you submit the information for which the Judging panel will be looking. Just follow these easy steps and submit your entry by Friday 15th June 2018.

Entries can be received by post and email but will only be accepted if addressed as follows:

Sauvignon Blanc Competition
New Zealand Winegrowers
New Zealand House
80 Haymarket
London SW1Y 4TE

Subject Title – Sauvignon Blanc competition

Entries to be received by Friday June 15th 2018

Please let us know in advance you are running a promotion, which wines are involved and we will do our best to spread the word – eg on social media.


Wherever possible please send photos and any other evidence such as examples of point of sale, menus, press clippings, web links, evidence of social media interaction etc. Let us know why you think your promotion was so successful and why you should be a winner. 

When putting together your entry, please remember to include the following information:

  1. Outlet Name
  2. Contact Name & Email Address
  3. Dates of promotion – from / to?
  4. Outlets where promotion took place
  5. Details of the promotion mechanic?
  6. What was the specific activity on Sauvignon Blanc Day?
  7. How did you communicate your promotion (regional press, website, fliers, social media)?
  8. Which wines were involved? Any new listings as a result?
  9. Did you host any additional wine events?
  10. How were your sales during the activity versus prior month (please show sales figures where possible)?
  11. How can New Zealand Winegrowers help you run better promotions in future?


  1. Entry to the Competition may only be made to New Zealand Winegrowers, London Office.
  2. The competition is open to any sector of the trade such as multiple retailers, independent retailers, On Trade outlets and On Line based in the United Kingdom and Republic of Ireland.
  3. There are three trips to be won.
  4. Unless otherwise stated, only one entry per outlet will be permitted.
  5. Participating outlets must list at least three different New Zealand Sauvignon Blancs from at least two different styles or regions of New Zealand to be eligible to enter the Competition.
  6. By entering the competition, entrants agree for their details to be used for marketing purposes within New Zealand Winegrowers.
  7. The competition period will run for the duration of May 2018 and the entrants’ promotions must run for at least two weeks within that period.
  8. The promotion must incorporate Sauvignon Blanc Day on Friday May 4th 2018
  9. The winners will be judged by an independent panel against the following criteria: creativity of campaign, lengths taken to raise awareness of the diversity of New Zealand Sauvignon Blanc, lengths taken to educate consumers on New Zealand Sauvignon Blanc, and uplift in sales.
  10. Participants are expected to thoroughly document all elements of their New Zealand Sauvignon Blanc promotion and to accurately track their New Zealand Sauvignon Blanc sales during the promotional period as this information will be required to be provided to the judges.
  11. The prize is for one individual from each winning outlet
  12. The prize will include: return Premium economy flights for one person to New Zealand, accommodation for two weeks, a pass to attend Sauvignon Blanc 2019 and a New Zealand itinerary visiting at least two other regions.
  13. Winners must be free to travel to New Zealand in late January 2019 and be over the age of 18.
  14. Prizes are not transferable and no cash alternative to prizes will be offered.
  15. Individuals registering must be UK & Ireland residents and over 18 years of age.
  16. The organiser of the competition (New Zealand Winegrowers) reserves the right to change or amend the competition at any time prior to judging, including by cancelling the competition, or changing the prize or prizes on offer.
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