Ten years ago, the New Zealand wine industry set out to double the value of our wine exports to $2 billion per year.
This ambition reflected industry confidence that the distinctive flavours, quality and sustainability of our wines would increasingly resonate with consumers around the world. A decade on, we have realised that bold objective.
This sustained growth has never been without challenge. In the past year, the effects of COVID-19 on the border, markets, and increasingly supply chains, have continued to impact growers and wineries. Now for many in the industry, those challenges have been compounded by a vintage that is of exceptional quality, but much reduced in volume. Successfully managing the market impacts of the resulting supply constraints in a post-pandemic world will be a key focus for our industry.
