After two years of COVID chaos, New Zealand grape growers and wineries are looking to the future with renewed certainty and confidence.
An improved harvest, accessible markets, and consumers demanding more New Zealand wine than ever, are huge benefits for the sector. This positive environment provides the opportunity to push ahead, ensuring we are positioned well for the future.
Tempering this confidence are significant challenges. Inflation has returned to haunt producers and the market. Cost increases threaten industry profitability, bringing into question reinvestment critical to long term growth. Labour availability continues to be a key challenge along with both domestic and international supply chain uncertainty.
In this environment, growers and wineries are focusing on the core fundamentals that drive the success of our sector – supplying our customers across the globe with highly distinctive, premium, sustainable wines that can only be sourced from Aotearoa New Zealand.