The New Zealand wine industry has a target of $2 billion of exports by 2020.
By FYE16 significant progress had been made towards this goal, confirming the sector is on track to reach this milestone.
The on-going progress towards the $2 billion goal is founded on our reputation as a wine exporter of the first rank, crafting and marketing distinctively New Zealand, high quality, high value wines.
Continuing investment in New Zealand wines’ reputation is a priority for the industry.
This investment is designed to both protect the success achieved to date and to provide a platform for future profitable growth.