The New Zealand Independent Retail Promotion relaunches this Spring!


New Zealand Winegrowers is relaunching the Independent Retail Promotion which was due to take place in April and May last year as COVID-19 struck and will now run in spring 2021.
The promotion will be extended so retailers can run their campaign any time throughout April, May and June. Sadly, due to the current situation, it is not possible to offer a trip to New Zealand, as we have in previous years. The 2021 New Zealand Winegrowers Promotion will offer participating retailers the chance to win three prizes of £1000 value to be redeemed for New Zealand wine of their choice, for their retail store. In addition, New Zealand Winegrowers will offer 10 prizes for a consumer draw with the chance to win £100 of New Zealand wine from their local independent merchant.

Participating retailers have the opportunity to win three prizes of £1000 value to be redeemed for NZ wine of their choice, for their retail store.

To be in to win, participating retailers need to run a stand-out promotion showcasing the diversity of New Zealand’s premium wines and stunning landscapes. The promotion can be displayed instore or run online for at least two weeks during April, May and June 2021.

This is a fantastic opportunity to increase your New Zealand range and add value to your business. New Zealand Winegrowers can assist with digital imagery, posters, educational information and consumer POS. Please contact us to discuss what collateral we can provide.

Our judges will be looking for fresh, creative campaigns that educate consumers and raise awareness of the diversity of New Zealand wine. The winners will be awarded based on creativity and effectiveness of your campaign, as well as an uplift in sales. Size doesn’t matter. Everyone can be involved!

So pour a glass of New Zealand wine and put on your thinking caps! 

To find out more and to register your interest please contact Chris Stroud at

Click here for further information and Terms & Conditions
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