The New Zealand Independent Retail Promotion relaunches this Spring!



Pour Yourself a Glass of New Zealand! 

New Zealand Winegrowers is delighted to once again run an Independent Retail Promotion this year.  The 2022 promotion will offer participating retailers the chance to win three prizes of £1000 value to be redeemed for New Zealand wine of their choice, for their retail store. In addition, New Zealand Winegrowers will offer 10 prizes for a consumer draw with the chance to win £100 of New Zealand wine from their local independent merchant.

Merchants are invited to run an imaginative two-week campaign, any time during May and June 2022, with a focus on New Zealand white wines.  The promotion which can be displayed instore or run online, should showcase the premium, diverse and sustainable attributes of New Zealand wines.

This is a fantastic opportunity to increase your New Zealand range and add value to your business.

New Zealand Winegrowers can assist with digital imagery, posters, educational information and consumer POS. Please contact us to discuss what collateral we can provide.

In addition we would like to encourage independents to run some activity with their on trade customers, if applicable, to support them in the recovery from the pandemic. 

Our judges will be looking for creative ways of engaging people with fresh campaigns that educate consumers and raise awareness of the diversity of New Zealand wine.

The winners will be awarded based on creativity and effectiveness of the campaign , as well as an uplift in sales. Size doesn’t matter. Everyone can participate!  

So Pour Yourself a Glass of New Zealand wine and get involved!

To find out more and to register your interest please contact Chris Stroud at

Click here for further information and Terms & Conditions
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