ProWein 2023

New Zealand Wine Returns to ProWein 2023

Date: 19 - 21 March 2023

Time: 9:00 am to 6:00 pm CET

Venue: Fair ground Düsseldorf, Germany

New Zealand Wine is delighted to return to ProWein after an absence of four years. As well as our own Pavilion, New Zealand wine producers will have a significant presence at the Fair.

With over 80 producers and more than 500 wines, there is much to discover and learn about New Zealand wine. We invite attendees to visit the New Zealand village and exhibitors to discover the diversity of New Zealand wines. 

The New Zealand Wine Pavilion in Hall 14, Stand C38 will act as an information hub for all New Zealand wineries at ProWein. If you want wines in your market or want to represent New Zealand, come to us and we can help.

Things to Look Forward to: 

Regional Diversity

This will be the largest regional showcase with all 10 winegrowing regions represented, from Northland at the top of the North, all the way down to Central Otago in the South, and everywhere in between.

Varietal Snapshots 

Visit the New Zealand Wine Pavilion for a different varietal snapshot each day where you can taste a wide range of expressions of our wines, including Chardonnay, Pinot Noir, Sauvignon Blanc, Big Reds and Aromatic varieties.

The varietal timetable is as follows:

Sunday, 19 March Chardonnay Pinot Noir
Monday, 20 March Aromatic Whites Big Reds
Tuesday, 21 March Sauvignon Blanc

Experience our new brand platform at the New Zealand Pavilion 

Our newly designed New Zealand Wine Pavilion will showcase the new New Zealand Wine brand identity - New Zealand Wine, Altogether Unique, highlighting the very best of the New Zealand wine industry.

Purity, Innovation and Care 

There is not one single thing that makes  New Zealand Wine unique  – it’s a serendipitous collision of factors - a unique combination that cannot be replicated anywhere else in the world. Together these are the elements that make New Zealand wine so unique and special. All wines at the event have been produced with care, subscribing to one of our recognised sustainability programmes and our innovative spirit will be on show!

A wine for every palate

With over 20 varieties and styles, you’ll be sure to discover something new. Red, White, Sparkling, Rosé, Dessert, Lighter, No Alcohol, and Alternative formats, New Zealand has something for every palate. 

New Zealand Wine Catalogue 

You can find details of all New Zealand Wine exhibitors on our Pavilion here.

For details of all other New Zealand exhibitors, visit the ProWein website or visit our stand. 

Meet the Team 

The New Zealand Winegrowers global marketing team will be attending, and you can meet them at the New Zealand Pavilion.   

Charlotte Read (GM Marketing), Chris Stroud (Market Manager - UK), Ranit Librach (Market Manager - USA), Melissa Stunden and Andrea Backstrom (Market Managers - Canada), Catherine Wansink (Australian Market Consultant), Sarah Shepherd (Events Manager - UK)

Please contact if you would like to arrange to meet.

We look forward to welcoming you to ProWein – please do not hesitate to get in touch if you need any information.


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