About Us

New Zealand Winegrowers is the national organisation for the country's grape and wine sector, with over 600 grower members and 700 winery members. Established in March 2002, we are the only unified national winegrowers industry body in the world.

New Zealand Winegrowers conducts a wide range of tasks to support our members including:

  • Advocacy at regional, national and international levels
  • Providing a global marketing platform for New Zealand wine
  • Facilitating world-class research on industry priorities
  • Giving the industry timely and strategic information
  • Leading the development of sustainable production practices
  • Organising sector-wide events such as Grape Days, Spray Days and other industry celebrations and networking events

Altogether Unique - The New Zealand Wine Story

Some places have unblemished sunlight, young soil or beautiful water. Others have innovation, passion for the craft or care for the land. But only one place has the purity of it all...

The New Zealand Wine brand essence draws inspiration from three unique selling points: Purity, Innovation, and Care. 


Only New Zealand has the purity of it all; unblemished sunlight, young soil, beautiful water and an absolute focus on the craft. A unique combination that cannot be replicated anywhere else in the world.


Our sense of adventure and innovation keeps us focused on doing things better, year upon year. Coupling the best of wine tradition with our ‘in-built’ ingenuity to constantly innovate.


You can taste the care, respect and love our winegrowers, the kaitiaki of our precious land, put in at every stage. Cultivating it sustainably then carefully crafting their grapes into world class wines.

The following video has been created to help us tell our collective New Zealand wine story.

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