Rachel Durie, Perrin Ag
Rachel Durie is a Senior Consultant with Perrin Ag. Growing up on a dairy farm and now contract milking with her partner in the Waikato, she brings practical, on-farm experience to her advisory work. Rachel works with a wide range of farming businesses, from owner-operators to Māori agribusinesses, supporting both day-to-day operations and longer-term planning. Her work spans systems, people, and performance, alongside environmental and compliance support, with a focus on turning complex information into practical decisions. More recently, Rachel has focused on the application of generative artificial intelligence (GenAI), exploring how tools like ChatGPT can support decision-making, reduce workload, and lift capability across the primary sector.
Lee Matheson, Perrin Ag
After a six-year career in the financial markets, Lee has been working in agribusiness advisory for almost 20 years, specialising in Māori agribusiness, corporate farm management systems, and the economic impact of environmental policy. Based out of Rotorua, Lee is currently the Managing Director of Perrin Ag, where he leads a team of 26, and is a Registered Fellow of the Institute of Rural Professionals. A father to three “almost-adult” children, outside of his professional distractions, Lee can be found working in his wife’s flower field, chasing stags on the tops, or tragically watching test cricket.