International Women's Day on 8 March, is a wonderful opportunity to draw attention to all the exciting roles in our industry and the amazing women working in them with a themed social media campaign.
The 2024 theme is: I love my wine job
Action: Post a photo of yourself or colleagues which reflects your/their role in the wine industry.
Then tag: @womeninwinenz @nzwine #iwd24 #ilovemywinejob @your employer (if using a personal account)
Additional options: #internationalwomensday #connectinformchange @relevant regional winegrowers #nwine #winesales/viticulture/winemaking/wineleadership (i.e. your role) or anything else relevant you feel fits.
A few suggestions to get started:
- Hold a tool which highlights your role – e.g. refractometer, pump, hydrometer, wine glass, bottle, mobile phone
- Stand next to something significant – branded car if you’re in sales, barrels, tanks, tractor, vines, computer, bottling line, cellar door
Start posting from 7 March and over the following week. Have fun, get creative and enjoy! Men are of course welcome to be in the photos too.