Tell a great story, not a sales pitch.
Show how New Zealand Sauvignon Blanc fits naturally into modern life - food, friends, travel, culture and celebration.
You can use the facts and prompts below to help shape your Reel. You don’t need to include everything - choose what genuinely fits your voice and audience.
The Big Picture
-
New Zealand makes just over 1% of the world’s wine, yet it sets the global benchmark for Sauvignon Blanc.
-
Sauvignon Blanc is New Zealand’s signature grape, accounting for the vast majority of its wine exports.
-
Every second, more than 60 glasses of New Zealand Sauvignon Blanc are poured somewhere in the world.
This is a small country with an outsized global influence, and that contrast is part of the story.
What Makes New Zealand Sauvignon Blanc Different
You might like to weave in one or two of these ideas:
A Strong Sense of Place
-
New Zealand vineyards are all close to the ocean.
-
Cool nights, long sunshine hours and maritime influence help create the wine’s signature freshness and vibrant aromatics.
A Style That Changed the World
-
New Zealand Sauvignon Blanc helped redefine what modern white wine could be: fresh, expressive and foodfriendly.
-
Techniques once considered radical — like cool fermentation and screwcaps - are now global standards, thanks in part to NZ.
More Than One Expression
-
While Marlborough is iconic, New Zealand Sauvignon Blanc today ranges from ultrafresh and zesty to textured, layered and age worthy styles.
-
It’s no longer one note - there’s real diversity to explore.
Sustainability as Standard
-
New Zealand was the first wineproducing country to introduce a nationwide sustainability programme.
-
Today, 98% of vineyard area and wine production is certified.
Why Sauvignon Blanc Has Its Own Day
International Sauvignon Blanc Day is celebrated globally each year - a rare distinction for a single grape variety.
Reasons creators often connect with:
-
It’s one of the world’s most foodfriendly wines
-
It reflects a shift toward lighter, fresher, more balanced drinking
-
It’s social, approachable and made for shared moments
Think less “wine lecture”, more why this wine shows up in real life.
Content Inspiration (Pick What Feels Natural)
You might explore:
-
Your personal #SauvBlancDay ritual (food, setting, people, mood)
-
How New Zealand Sauvignon Blanc fits into a modern lifestyle
-
A simple, unexpected fact that makes viewers pause or smile
-
A travelled angle - vineyards, nature, or why NZ wine country feels different
Premium doesn’t mean formal. Authentic always wins.
Looking Ahead: Why 2027 Matters
In February 2027, New Zealand will host Sauvignon Blanc New Zealand 2027, a major international gathering dedicated entirely to the grape. The event brings together producers, sommeliers, media and creatives from around the world - and forms the centrepiece of the prize trip for this competition.
The winner will be expected to create content during and/or after the trip, in line with your winning pitch – that’s stage two.
A Few Practical Tips
-
Keep alcohol portrayal responsible and positive
-
Focus on atmosphere and storytelling, not tasting notes
-
Let the wine feel part of the moment, not the whole point
-
Use facts lightly - confidence over overload
Final Thought
We’re not looking for experts - we’re looking for creators who can make New Zealand Sauvignon Blanc and New Zealand wine feel relevant, desirable and human.
Tell a story only you could tell.