NZW’s 2026-2032 strategy provides a clear framework for how the New Zealand wine industry can work collectively towards the vision; Consumers everywhere are buying and loving New Zealand’s world-leading wines.
It identifies the areas where the industry has the greatest ability to make a difference, while recognising the shared effort required to build demand, strengthen the reputation of New Zealand wine, and support the long-term success and resilience of the industry.
The strategy also defines the role of New Zealand Winegrowers (NZW) in helping the industry achieve this vision. Guided by our mission to Elevate and sustain the New Zealand wine industry by empowering our members, NZW will focus its efforts on the areas where it can deliver the greatest value to members.
Together, the vision, mission and strategic priorities provide a shared direction for the New Zealand wine industry from 2026 through to 2032, helping members respond to change, pursue new opportunities and continue building a strong and sustainable future for New Zealand wine.
The in-depth NZW Strategy with the Industry Strategy, can be viewed below. Clicking on the image will increase the size.
