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This day-long forum will focus on the business of wine with a programme designed to inform, inspire and connect promoting knowledge sharing and collaboration amongst the NZW membership. The overall focus will be on understanding our consumers, evolving trends, and highlight what opportunities to innovate lie ahead.
The Wine Business Forum will cover: AI in wine marketing; innovative marketing strategies; sustainability in wine business; the future of wine tourism and global trends; navigating evolving lifestyle trends and alcohol consumption guidelines; direct-to-consumer mastery.
This year's forum will also include the much-loved Fruitfed Supplies Young Winemaker Speeches.
Click here to read the full programme.
Navigating the Wine Lane on the Beverage Superhighway
Our opening keynote is from European based Felicity Carter, founder of the Drinks Insider podcast and research consultancy and Editorial Director of Areni Global in London.
Felicity will look at how the wine industry navigates the unprecedented headwinds facing the global wine industry, plus make suggestions on how to seize the opportunities out there. New technical advancements in machine learning and AI mean that the world of wine is about to leap into a new era of quality; younger people are embracing wine - fine wine. There are intriguing reasons why this is happening. Join us to hear more…
Click here to hear what Felicity Carter has to say about the Altogether Unique 2024 Wine Business Forum
Expanding lanes: The only thing driving growth in wine is innovation
As Head of Fine Wine in Australia's largest liquor retailer (Dan Murphy’s /BWS) with millions of transactions at the point of sale, Andrew Shedden is well placed to view what's in the weekly wine shop and what's not, what's working well, and what's trending strongly and why. Despite overall liquor growth being stalled in Australia there are pockets of strong growth within the category and within wine, especially from companies that are innovating in a way that's meaningful to consumers. Find out from the largest retail influencer in New Zealand's third largest wine market what insights they are seeing that might help you shape the future of your New Zealand wine business.
Click here to hear what Andrew Shedden has to say about the Altogether Unique 2024 Wine Business Forum
Construction - Building a Brand Army: the role of Wine Tourism
With the Winery Cellar Door Tasting Bill going through its final stages in the parliamentary process, it's the perfect time to shine the light on Wine Tourism. This modernised legislation covering cellar doors will allow the delivery of premium wine experiences our tourists expect. Did you know overseas drinkers of New Zealand wine are far more likely than average to seriously consider New Zealand as a visitor destination?
Rene de Monchy, CEO of Tourism New Zealand, will share with us why wine and tourism is a perfect pairing for destination storytelling that can drive huge commercial benefits for Brand New Zealand and Brand New Zealand wine.
Mark Tanner, Founder and Managing Director of Shanghai based research consultancy, China Skinny, which provides localised market research and strategic guidance for foreign businesses looking to succeed in China.
China's consumer market has become one of the most dynamic and competitive on the planet, forcing brands to innovate in their marketing and sales channels. Mark will share some nuggets about how brands are adapting to the market which are relevant for selling wine into China, and other markets such as the US, Australia, EU which are following many of the trends.
Mark’s view on the China market has been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as the NY Times, Bloomberg, FT, WSJ, Reuters and Forbes. Mark is a regular keynote speaker both in China and internationally from Helsinki to Hong Kong, Barcelona to Beijing and Shanghai to Sydney and many places in between.
Click here to hear what Mark Tanner has to say about the Altogether Unique 2024 Wine Business Forum
Kevin Roberts is the former worldwide CEO and Chairman of Saatchi and Saatchi having worked for many decades on the world's best-known brands. As a CEO for over two decades including Lion Nathan NZ and Pepsi Cola Canada, Kevin consults to leading consumer goods and beverage companies as someone who knows more about brands and strategy than most people on the planet. A seasoned global strategist and creative thinker, Kevin is in demand around the world as a motivator for blue chip brands and industry leaders. Hear from Kevin on why now is an even better time than any other for New Zealand wine to win on the beverage superhighway. ‘The Time is Now’.
Click here to hear what Kevin Roberts has to say about the Altogether Unique 2024 Wine Business Forum
The Wine Business Forum is for anyone committed to continuously enhancing their wine business by staying updated on topical issues facing the industry today and beyond. It's for business owners, decision-makers, winemakers and marketers.
Find more event details and book tickets below. This page will be updated as more details are confirmed so please check back regularly for more information.
If you have any questions, please feel free to contact NZW GM Brand, Charlotte Read, at charlotte.read@nzwine.com.
'Brilliantly executed - look forward to the next one!'
'Thank you for your efforts in putting together a great day, look forward to 2024. Great chance to learn and network - well done!'
