Market Knowledge

Find out more about some of the New Zealand wine industry's key markets.  

Part of the regional competition is to target your wine blend to a specified market, so it's important to understand what the consumer wants, who your competition is and what legal obligations there are. 

There is a wealth of information here.

Familiarise yourself with key price points too.  What is an entry level price in the US?  What is a premium price in the UK?

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