Becoming Neudorf’s General Manager two weeks before the Covid-19 lockdown seems like “a pretty good hospital pass”, says Todd Stevens, acknowledging a few grey hairs from vintage 2020. “But joking aside, it’s a huge honour,” he adds, determined that he and Neudorf ’s owners, the Finn family, will charge on with goals established before Covid-19 shook the world and its wine market.
Foremost among those is continuing the small Nelson company’s rare reputation, built over the past four decades by Tim and Judy Finn, who planted their first vines in 1978.
But they are also intent on upping the ante on Neudorf’s environmental credentials, using a new carbon assessment as a benchmark. “There’s a strong focus on paying our way in terms of how we do business sustainably,” Todd says, having already led the company through organic conversion and certification, alongside Neudorf’s Marketing Manager Rosie Finn, who grew up immersed in her parent’s wine company.
Todd joined Neudorf in 2012, following a business degree, international work as an IT contractor, then a career U-turn that saw him do a Lincoln wine and oenology degree. A stellar winemaker introduction at Quartz Reef and Felton Road in Central Otago led him on to Nelson. “Neudorf was a winery that had a really good fit for what I wanted to do in terms of size, and the style of wines they were making,” he says.
He also values the region’s diverse offering, which “flows out between each producer”, with Neudorf primarily focused on Chardonnay and Pinot Noir, while others celebrate aromatics or Sauvignon Blanc. That’s Nelson’s challenge and its advantage, he says.
“We may not have the loudest voice in the room, but we do have something to say.”
One of those challenges is building some scaffolding around their sustainability initiatives, with a new carbon map of the property and business, to be used as a baseline for reducing Neudorf’s footprint.
The company’s first carbon assessment audit is the latest in a series of moves to boost their environmental ambitions, including organic certification, the transition to lightweight bottles, and extending Neudorf’s rich array of trees. Many of those were planted around the winery when Neudorf was founded.
Over the past three years, viticulturist Stefan Brockley has been developing groves of natives at the edge of Neudorf’s home estate, and at its second vineyard, just minutes away, as well as planting phacelia and buckwheat between the rows.
The company’s long-term goals - including that evolving environmental legacy - are more important than ever as the wine world grapples with the market upheaval of Covid-19 and recession, Todd says. “It’s easy to say ‘don’t panic’, but you really have to make sure we stay focussed on what we are wanting to achieve and who we want to be.”
There will likely be some sidestepping required to stay the course, but there’s opportunity to get leaner and better through tougher times, he adds.