The collective is made up of majority Māori-owned, NZ-owned wine companies: Kuru Kuru, Ostler, Steve Bird, te Pā and Tiki Wines, offering a wide range of premium varietals from the most famous wine-growing regions of Aotearoa.
The name Tuku comes from the Māori art of Tukutuku weavings, which are decorative wall panels. These panels were lashed or stitched together by people working in pairs from either side, passing the stalks back and forth. The members all share the same values of the land, family and hospitality and by working together, hope to strengthen indigenous winemaking as a whole. There are very few companies that work collectively in this industry that will share ideas, share market resources and share a meal together.
The Tuku collective is united by a common ethos to winemaking, business and life. At the heart are the Māori values of:
KAITIAKITANGA - guardianship of the land and people
Like the majority of New Zealand winemakers, TUKU is all certified sustainable, but they take it a few steps further than that. The collective is all about family, and they want to ensure that they look after our land and people, to make sure future generations get to experience Aotearoa in the same way we have.
The collective supports several organisations dedicated to Kaitiakitanga. In the vineyards, they use various methods to enrich vineyard soils, such as compost, liquid seaweed, molasses and beneficial bacteria and fungi for ground drenching and lambs to graze in the winter. They have a strong focus on re-using and maximise recycling opportunities wherever possible. They all strive to ensure all their actions have the long-term interest of our land at heart.
WHAKAPAPA - our family, our heritage
Whakapapa links people to all other living things, the earth and the sky, and traces the universe back to its origins. TUKU are all extremely proud of their heritage and where they come from and they have many generations working within the companies. They embrace the past, live in the present and look to the future.
WHĀNAUNGATANGA - sense of family connection
It is a big part of Maori culture to create a sense of belonging and to embrace people into their whānau. It is important for the collective to create meaningful relationships through shared experiences and by working together. They respect and foster relationships within their organisations, within their iwi and within the community. We may not be born of the same parents, but you are still very much part of our whānau.
MANAAKITANGA - hospitality/generosity
TUKU thrives on this. Wine is a great thing to share with friends and family and that is what TUKU is all about. Enhancing that special moment, showing generosity, sharing a slice of New Zealand and embracing you into our whānau.
Māori business are unique because of our culture, our values and our approach.
TUKU believes the future for Māori businesses is bright and there are already many key Māori businesses on the world stage who contribute greatly to the New Zealand economy.
When you buy from local people and their families, you are enabling growth and success for future generations. When buying TUKU wines, you are supporting indigenous producers who are connected to the land and to their wines.