Across three decades of consumer-driven international growth and success, the New Zealand wine industry has built a strong reputation for highly distinctive, premium, sustainable wines.
That reputation has lifted exports to over $2 billion per annum. Success has fuelled investment in 42,000 hectares of vineyards across regional New Zealand, state-of-the-art processing facilities, and strong brands that proudly bear New Zealand on the label.
But now growers and wineries are uncertain about the outlook for our sector. With exports comprising 90% of our sales, the industry is concerned by the slow global economy and weak wine markets in key export destinations.
