It’s an Emojency!

The world has emojis for red wine, beer, cocktails and champagne, but white wine, the most widely enjoyed wine style globally, is still missing. We think it’s time to fix that.

The WHITE WINE EMOJI has been missing from digital keyboards since the late 1990’s, and while they have been close to being captured, they remain at large. 

The New Zealand wine industry needs your help! 

We would like to make a submission to the Unicode Consortium on behalf of the New Zealand and global wine industry, to get the elusive emoji on our digital keyboards. By signing this petition, you can help lead to their capture. 

But why doesn’t white wine have an emoji?   

Emojis are how we communicate culture today - what we eat, drink and celebrate. Yet despite white wine being poured, posted and enjoyed around the world every day, there’s still no officially recognised white wine emoji.  

That’s why New Zealand Winegrowers is leading a global push to change it. The White Wine Emoji campaign is about representation, participation and modern wine culture - not brands, not regions, just white wine finally getting its moment. 

Or, as we like to say: it’s an emojency.   

Sign the petition

Privacy notice:
Information provided in this form may be used for the purposes of NZW’s petition to the Unicode Consortium. [This includes your name and country which may be included as part of our submission.] If you choose to provide an optional email address, we will only use this to notify you of the outcome of the petition. You will not be added to any mailing lists or other databases.

By submitting a message, you give permission for it to be loaded onto the NZW White Wine Emoji message board here. Please note, message submissions will not automatically be uploaded and will be screened for appropriateness.

 

Introducing: The Great White Wine Toast

To turn advocacy into action, we’ve created a simple, global participation moment: The Great White Wine Toast. Anchored to International Sauvignon Blanc Day (1 May), the Toast invites people everywhere to pour a glass of New Zealand white wine, share the moment online, and join a worldwide toast to white wine — and its missing emoji. 

It’s free. It’s easy. And everyone’s invited. 

 

👉 How to join the Toast 

  • Pour a glass of New Zealand white wine 

  • Post a photo or video on social 

  • Tag #whitewineemoji #nzwine and #greatwhitewinetoast

  • Toast with the world 

That’s it. One glass, one post, one global moment. 

 

Whether you sign the petition, join the Great White Wine Toast, or simply share a glass online, you’re helping white wine take its rightful place in the emoji universe. That’s why public participation matters. Every post, tag and toast helps build the case for white wine’s place on the global emoji keyboard. 

 

Because honestly - it’s time. 

 

                                Learn more about the Great White Wine Toast

 

Download the toolkit <button>

 

Learn more about New Zealand white wines

Back to top