NZ Wine in the US - Where to from Here?

This session was held on 10 November 2021. A full recording and the webinar presentation are available below, and you can access the full reports that the webinar is based on/presents, here.

Though the US has been the largest importer of New Zealand wine since 2015, very little research has specifically addressed questions surrounding this success, such as:

    • What is driving the growth of New Zealand wine in the US?
    • Who are the consumers drinking New Zealand wine?
    • Why are they drinking it?
    • Where do they tend to live?
    • Why is New Zealand sauvignon blanc capturing such a large market share? 

This study, co-funded by NZTE and NZW, is comprised of both quantitative and qualitative data, the latter utilising valuable information gleaned from conversations with distributors, importers, trade and engaged consumers. You won’t want to miss the video interviews – they are a true high point!

Kathy Byrd - NZTE North American Beachhead Advisor & Sales and Distributor Management Expert

For over 25 years, Kathy has worked across both the brand and distributor sides, growing sales and increasing awareness for wineries such as King Estate, Francis Ford Coppola Winery and Gundlach Bunschu. She went on to become Vice President and General Manager of two highly regarded fine wine distributors in the Pacific Northwest before becoming a full-time consultant to the wine community.

Antonia Fattizzi - Business Growth Advisor, Food & Beverage, NZTE

Ranit Librach - USA Market Manager, New Zealand Winegrowers

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