What's it all about?
Get ready for VinExpo Asia 2024. New Zealand Winegrowers is excited to announce the New Zealand Wine Pavilion at VinExpo Asia in Hong Kong, taking place from May 28-30, 2024. This event promises to bring together top-tier industry professionals, offering exceptional business opportunities, extensive knowledge sharing, exclusive institutional visits, and extensive international media exposure.
The highly anticipated 2023 edition of Vinexpo Asia, which saw participation from 9,989 professionals representing 64 countries in Singapore from May 23-25, solidified its reputation as the leading event for the wine and spirits industry in Asia.
Additionally, we're planning to host the "Altogether Unique China Roadshow" a week earlier than VinExpo 2024, in Beijing and Shanghai. This provides an additional opportunity to showcase New Zealand wines in key markets and engage with an even wider audience.
Suitability for wineries include:
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Existing exporters
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New to market
| Category | Cost |
| Shared Booth (Joint Participation) | 4,300 NZD |
| Standard Booth (Individual) | 8,600 NZD |
| Double Booth (Individual) | 16,000 NZD |
Reservations are made on a first-come, first-served basis.
All wines entered into this activity and any NZW Marketing activity must adhere to the NZWG Sustainability Policy which states that wines are eligible to be entered into NZWG events as long as they are 100% certified by a recognised sustainability programme (SWNZ, BioGro, AsureQuality and Demeter certifications). There is more information on this page and a step by step guide can be found here.
NZW is also organising Altogether Unique New Zealand Wine China Roadshow 2024 in Beijing and Shanghai in May just before Vinexpo HK. If you are interested to participate, the registration link is available here.
NZW will send a consolidated shipment of wines from NZ to China for the China May roadshow and Vinexpo.