SOHO Family Vineyards crafts premium wines using family-owned vineyards from 3 of the best NZ wine regions & combine these with specialist winemakers who individually give each wine its own distinctive premium style & personality. “I wanted to create a wine company that was sexy, fun, quality focused & reflected the social network associated with wine – a name that embodies this is SOHO. It’s often the situation & the company in which you are drinking wine that makes it more special & this ‘environment’ is the essence of the brand SOHO” - Rachael Carter
