Fit for a Better World

Fit for a Better World is the Government’s roadmap for accelerating the economic potential of the primary sector, and is focused on meeting some of the greatest challenges faced today.

Fit for a better world

The primary sector is already on a path to transformation. The roadmap brings together opportunities to address concerns arising as a consequence of COVID-19, as well as issues that needed tackling prior to COVID-19, and offers transformational opportunities to accelerate a lift in the contribution of the primary sector. New Zealanders have a renewed sense of support and trust in the primary sector, and the important role it will play in maintaining our economic wellbeing. A renewed sense of connection with our primary sector will help us respond collectively as a nation.

New Zealand’s food and fibre sector presents many powerful possibilities, and together, we can move towards a more productive, sustainable and inclusive economy.

See here to find out more and sign up to the Fit For a Better World newsletter, the latest of which you can read here

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